Orwigsburg, PA City Brand

To create a cohesive brand identity for the small town of Orwigsburg, Pennsylvania, the new system emphasizes historic themes that resonate with the town’s character. The branding utilizes a limited color palette and simple graphic elements maintain an “American small town” feel. This includes a focus on promoting local businesses within the community. With an implementation plan in place, these updates across various channels will ultimately elevate Orwigsburg’s image as a tourist destination.